Supreme and Clarks Originals teamed up to create an exclusive Wallabee colorway. Here’s how I played a key role in multiple collaborations at Clarks.
- Create 2D visual concepts
- Present colours & patterns
- Material options
- Presentation assets
- Image editing
Product development & Graphic design project. Clarks.com - 2019
How we got there visually
After aligning with the creative director, range manager, and/or footwear designer on the brief, I begin researching and developing concepts to bring their vision to life.
Research & Moodboards
Completely remote project
Briefed design direction
Color, Pattern & Material exploration
Final design
Featured
30 minutes
Blimey, that's high!
Process
The process is power.
It's the key to a smooth creative project.
Align with the team on the design brief.
Clarify what aspects to change (materials, finishes, patterns, accents).
Establish key deliverables.
Gather research and references.
Develop concepts and revise based on feedback.
Decison making visuals for Creative directors, Range managers, Footwear Designers.
Reviews
CEO at Archin Co.
Brian Lee
“Their services aren’t cookie-cutter and are truly specific to us.”
President, Newz JSC.
Aaron Beck
“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart."
Director, ZumarCons
Lewis Cook
"Our experience with Hubfolio was really good."
More
Like the above project, with other brands.
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Rick