Solgaard and MoMA collaborated to create an exclusive luggage colorway for the MoMA Store, available online and in their New York City location. Here’s how I contributed.
- Brand research & Ideas
- Prototype concepts
- Collaborative process
- Presentation decks
- Files for manufacturing
Product development & Graphic design project. 2023
How we got there visually
After understanding the scope and goals, conducting research, and refining sketches, we move swiftly into prototyping…
Sketches and fast prototypes
Completely remote project
'Decision-making' 2D concepts
Manufacturing guide (pdf)
Shipped to store
Featured (store.moma.org)
NYC
Blimey, that's high!
Process
The process is power.
It's the key to a smooth creative project.
Align with the team on the design brief.
Clarify what aspects to change (materials, finishes, patterns, accents).
Establish key deliverables.
Gather research and references whilst sketching ideas—my favorite area.
Develop concepts and revise based on feedback.
Create detailed production-ready files.
Specify materials, finishes, and color codes in a tech pack.
Conduct a final review with the team before sampling time.
Reviews
CEO at Archin Co.
Brian Lee
“Their services aren’t cookie-cutter and are truly specific to us.”
President, Newz JSC.
Aaron Beck
“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart."
Director, ZumarCons
Lewis Cook
"Our experience with Hubfolio was really good."
More
Like the above project, but with other brands.
